XPLR.NASH DMO CASE STUDY
WE ARE
XPLR.NASH
And we exist to help people experience Nashville differently.
XPLR, LLC is a company that was born out of one question, “How can we use video to convert people from viewers to doers?” From there, XPLR has created thousands of videos for our own brands such as XPLR.NASH, XPLR.NASH podcast (formerly Nashville Daily), and now has worked with BNA, A. Marshall Hospitality, Country Music Hall of Fame, Tennessee Department of Tourism Development, Twice Daily, and more to promote authentic brands and experiences for those who are wanting to enjoy Nashville and the surrounding areas.
Who We've Partnered With:
OUR SOCIAL
MEDIA JOURNEY
& AUDIENCE DEMOGRAPHICS
XPLR.NASH has gained nearly 500k followers on all planforms since 2023, reaching over 10 million views monthly.
40% of our following is in Middle TN, about 30% more statewide, and the remaining 30% spread between major markets in the U.S., as well as the U.K. and Canada, Tennessee's most visited international audiences.
76% of our followers are between the ages of 25-54 with 57% of those women, and 43% men.
204,000+
~ 1k followers/week
2-3M views/month
228,000+
~ 2k followers/week
6.5M views/month
YouTube
11,000+
~ 150 subs/week
137k impressions/month
TikTok
59,400+
~ 1k followers/month
1M views/month
PORTFOLIO & CASE STUDIES
Day Trip - Cookeville, TN
2M Views
70k+ Shares & Saves
Day Trip - Clarksville, TN
1.6M Views
27k+ Shares & Saves
Day Trip - Townsend, TN
817k+ Views
15.6k+ Shares & Saves
Day Trip - Crossville, TN
490k+ Views
6.4k+ Shares & Saves
MARKETING
OPPORTUNITIES
FOR DMOS
XPLR.Nash has worked for several years with DMOs in Tennessee and across the Southeast to improve visitation. Our goal is to get people to learn, visit, spend money, and stay in your communities. Below you'll find the best ways to make this happen.
EXPLORE CROSSVILLE
CASE STUDY
Days Filmed: 3
Videos Posted: 7 on Instagram, 7 on Facebook
Total Views: 2.5M views and counting
Comments: 14,741 comments and counting
Itineraries sent: 1651 and counting
Views from Paid Campaign: 226,000+ views
9,000 landing page views and counting
WAYS YOU CAN WORK WITH US
TIER 1
Small-sized DMO
(ONLY 10 OF THESE PARTNERSHIPS REMAINING FOR SUMMER 2026-SUMMER 2027)
• 1 Video
Examples:
$5,000
TIER 2
Mid-sized DMO
(ONLY 10 OF THESE PARTNERSHIPS REMAINING FOR SSUMMER 2026-SUMMER 2027)
• 4 Videos (1 overview video/3 videos of places in overview video, and point back to overall experience)
• Itineraries sent to viewers that request in video
• 25 licensed photos given to DMO
Examples:
$10,000
TIER 3
Large DMO
(ONLY 6 OF THESE PARTNERSHIPS REMAINING FOR THE SUMMER 2026-SUMMER 2027)
• 8 Videos (1 overview video, 7 videos of specific places or themes within the destination)
• Itineraries sent to viewers that request in video AND via email campaign
• 4 part blog campaign on XPLR NASH Website
• 100 licensed photos given to DMO
• Licensed b-roll package
$15,000
