XPLR.NASH DMO CASE STUDY
WE ARE
XPLR.NASH
And we exist to help people experience Nashville differently.
XPLR, LLC is a company that was born out of one question, “How can we use video to convert people from viewers to doers?” From there, XPLR has created thousands of videos for our own brands such as XPLR.NASH, XPLR.NASH podcast (formerly Nashville Daily), and now has worked with BNA, A. Marshall Hospitality, Country Music Hall of Fame, Tennessee Department of Tourism Development, Twice Daily, and more to promote authentic brands and experiences for those who are wanting to enjoy Nashville and the surrounding areas.
Who We've Partnered With:
OUR SOCIAL
MEDIA JOURNEY
& AUDIENCE DEMOGRAPHICS
XPLR.NASH has gained nearly 160k followers on instagram since the launch of our new Instagram Reels campaign in mid-April 2023; reaching over 5 million views monthly.
40% of our following is in Middle TN, about 30% more statewide, and the remaining 30% spread between major markets in the U.S., as well as the U.K. and Canada, Tennessee's most visited international audiences.
76% of our followers are between the ages of 25-54 with 57% of those women, and 43% men.
194,000+
~ 1k followers/week
4M views/month
185,000+
~ 2k followers/week
3M views/month
YouTube
10,000+
~ 150 subs/week
137k impressions/month
TikTok
50,000+
~ 1k followers/month
150k views/month
PORTFOLIO & CASE STUDIES
Day Trip - Cookeville, TN
2M Views
70k+ Shares & Saves
Day Trip - Clarksville, TN
1.6M Views
27k+ Shares & Saves
Day Trip - Townsend, TN
817k+ Views
15.6k+ Shares & Saves
Day Trip - Crossville, TN
490k+ Views
6.4k+ Shares & Saves
MARKETING
OPPORTUNITIES
FOR DMOS
XPLR.Nash has worked for several years with DMOs in Tennessee and across the Southeast to improve visitation. Our goal is to get people to learn, visit, spend money, and stay in your communities. Below you'll find the best ways to make this happen.
EXPLORE CROSSVILLE
CASE STUDY
Days Filmed: 3
Videos Posted: 7 on Instagram, 7 on Facebook
Total Views: 2M views and counting
Comments: 14,741 comments and counting
Itineraries sent: 1651 and counting
Views from Paid Campaign: 226,000+ views
9,000 landing page views and counting
WAYS YOU CAN WORK WITH US
TIER 1
Small-sized DMO
(ONLY 7 OF THESE AVAILABLE FOR 2026)
• 1 Video
*Can only film when in the area for multiple projects at once
Examples:
$3,500/YR // $350/MO
TIER 2
Mid-sized DMO
(ONLY 7 OF THESE AVAILABLE FOR 2026)
• 4 Video (1 overview video/3 videos of places in overview video, and point back to overall experience)
• Itineraries sent to viewers that request in video
• 25 licensed photos given to DMO
Examples:
$8,000/YR // $800/MO
TIER 3
Large DMO
(ONLY 6 OF THESE AVAILABLE FOR 2026)
• 8 Video (1 overview video/6 videos of places in overview video, and point back to overall experience, 1 YouTube video)
• Itineraries sent to viewers that request in video AND via email campaign
• 4 part blog campaign on XPLR NASH Website
• 100 licensed photos given to DMO
• Licensed b-roll package
$12,000/YR // $1,200/MO
